10 Cutting-Edge Fast-Food Innovations of 2013

10 Cutting-Edge Fast-Food Innovations of 2013So far this year, the fast-food industry has been transformed more than you may realize. Every week, new offerings from fast-food giants are being introduced, but in 2013, it seems as if a commitment has been made to be on the cutting edge not only of the fast-food world, but also of the culinary world at large. The Daily Meal has taken a look at every fast-food innovation this year, and have rounded up the top 10.

When a fast-food giant rolls out a new product, it requires years and years of market research, development, testing, marketing, and distribution, and it’s much more difficult than it seems. For example, if McDonald’s decided that they wanted to include cilantro in just one of their items, whole farms would have to be bought, shipping lines would have to be implemented, and the sudden increase in demand would push up cilantro prices nationwide.

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