$10 promotion helps Pizza Hut regains sales it lost to competitors
A $10 Pizza Hut promotion that launched late last year in Dallas and went nationwide last month has helped the country’s largest pizza seller regain some of the sales it lost to lower-priced chains, the company’s president said Thursday.
After shoveling a small clump of dirt to launch construction of a new world headquarters, Scott Bergren said the company had a “much stronger start of the year than we had last year,” though he declined to offer specific numbers. Pizza Hut is part of Louisville-based Yum Brands Inc., which is publicly traded.
Bergren attributed the improvement in part to the company’s offer of “any pizza, any crust, any toppings” for $10. The program is advertised as a limited-time offer, but no end date has been announced.
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