16 Handles Expands Frozen Yogurt Flavor Menu and Launches Contest

16 Handles Expands Frozen Yogurt Flavor Menu and Launches Contest

Sweet Cream Becomes the Newest Flavor to Hit the Handles and #FlauntYoChef Instagram Video Contest Begins

16 Handles Expands Frozen Yogurt Flavor Menu and Launches ContestNew York, NY  (RestaurantNews.com)  16 Handles™ (http://www.16handles.com), today’s most innovative frozen yogurt brand, announces the release of its newest flavor: Sweet Cream.

A proprietary addition that will have frozen yogurt fans buzzing, Sweet Cream is a new artisan flavor. With very few all natural ingredients, this frozen yogurt is perfect for the customer who wants to build a custom treat with lots of toppings or for those who want to keep things plain. Sweet Cream truly is 16 Handles’ most versatile flavor!

As with all 16 Handles’ flavors, Sweet Cream is Kosher certified and carries The National Yogurt Association’s seal of approval. It is available starting today in all 16 Handles’ locations.

“Sweet Cream is super simple and the perfect base that lends itself to endless flavor combinations,” said Solomon Choi, 16 Handles founder and CE-YO!. “For those who love to get creative in our stores — this will be your new low fat flavor to flaunt.”16 Handles Expands Frozen Yogurt Flavor Menu and Launches Contest

In addition to the flavor launch, 16 Handles, is also hosting an Instagram video contest. #FlauntYoChef invites fans to upload Instagram videos that demonstrate how they create their favorite Fro-Yo treat. Users must follow @16Handles on Instagram and tag their video posts with #FlauntYoChef to be entered. The contest runs through April 18, 2014 and five (5) winners will receive 16 Handles gift cards and swag bags.

16 Handles features 16 rotating “handles” of frozen yogurt, along with an endless toppings bar that includes fresh, hand cut fruit, nuts, candies, cakes, sauces and other exclusive, chef-inspired toppings. In addition, 16 Handles offers non-dairy sorbets, frozen yogurt cakes, and WhipUps—guest-inspired creations that blend premium frozen yogurt and toppings into one delicious frozen confection.

About 16 Handles

16 Handles is an innovative frozen yogurt and dessert brand that encourages guests to Flaunt Their Flavor™. Whether guests want a better-for-you snack or an indulgent frozen dessert, 16 Handles offers something for everyone. Founded in 2008 by foodservice industry expert Solomon Choi, 16 Handles was the first frozen yogurt brand to pioneer the self-serve concept in New York City. Today the company has grown to 40 locations across New York, New Jersey, Connecticut, Massachusetts, Maryland, and Florida and forecasts that 50 stores will be open by the end of 2014. Committed to sustainability, 16 Handles uses biodegradable packaging and spoons; each store plants 16 trees per day through a partnership with Trees for the Future. For more information visit http://www.16handles.com, Facebook (http://www.facebook.com/16Handles) or Twitter (@16Handles).

Lara Nicotra