Co-Branded Flavor New York Cares Cheesecake Shows New Yorkers How Delicious Volunteering Tastes
New York (RestaurantNews.com) 16 Handles™, today’s most innovative frozen yogurt brand, has raised $10,000 for New York Cares (http://www.newyorkcares.org), New York City’s largest volunteer organization. The donation is made possible from proceeds generated from the sale of New York Cares Cheesecake, a co-branded flavor that launched in September and was sold in all New York based 16 Handles stores.
The $10,000 donation will support New York Cares in its quest to identify the toughest problems facing New York City’s nonprofits, city agencies, and public schools and mobilize caring New Yorkers to volunteer in service.
“16 Handles was born in New York City and keeping the Big Apple a safe and clean place to live, work and play will always remain an important cause to our brand,” said Solomon Choi, 16 Handles founder and CEO. “Volunteering is a selfless way to make a difference, and we’re excited to give back to New York Cares, the ultimate facilitators of volunteerism.”
The launch of New York Cares Cheesecake marked the first co-branded, philanthropic initiative between the two New-York headquartered organizations. In addition to donating a portion of all proceeds resulting from flavor sales sold across all of its New York-based stores, 16 Handles will support several upcoming New York Cares events and fundraisers designed to thank the many volunteers who graciously donate their personal time and energy to lend a hand to local New Yorkers in need.
About 16 Handles
Founded in 2008 by foodservice industry expert Solomon Choi, 16 Handles was first to pioneer the self-service frozen yogurt concept in New York City. With 28 locations across New York, New Jersey, Connecticut, Maryland, and Florida, 16 Handles urges every guest to Flaunt Their Flavor™ by offering 16 handles of premium frozen yogurt, along with a complementary toppings bar featuring more than 50 items. The company continues to expand rapidly and forecasts that 40 stores will be open by the end of 2012. An eco conscious company committed to sustainability, 16 Handles uses biodegradable packaging and spoons, while each store plants 16 trees per day though an ongoing partnership with Trees for the Future. For more information visit http://www.16handles.com.
About New York Cares
New York Cares is New York City’s largest volunteer organization. Founded 25 years ago, New York Cares runs volunteer programs for 1,200 New York City nonprofits, city agencies, and public schools across the five boroughs. Last year, 54,000 New York Cares volunteers served on hands-on volunteer projects helping 400,000 New Yorkers in need. New York Cares offers a full range of volunteer programs that meet critical social needs, including helping children learn to read, preparing meals for homeless and housebound people, helping low income students get into college, and much more. For more information, visit newyorkcares.org.