(RestaurantNews.com) 16 Handles, NYC’s first and most beloved self-serve frozen yogurt shop, has just unveiled their first co-branded space in collaboration with Subway in Glenmont, NY. The Glenmont location, located at Town Squire Plaza just outside of Albany, will serve the 16 Handles soft serve flavors guests know and love, as well as a selection of Subway classics, including sandwiches, chips, and cookies. The location is outfitted with Subway’s rebranded interior design, including the new Subway S Choice Mark logo, as well as wall coverings made with 34 percent recycled content and water-based inks.
“Subway and 16 Handles compliment each other so well,” says Marissa Jackson, co-owner of the 16 Handles in Glenmont, NY. “Not only can you enjoy a fresh-made sandwich, but you can also indulge in some frozen yogurt when you’re finished!”
“We are honored to be operating out of the same space as the world’s largest food franchise that shares a message of fresh ingredients and customizable user experience. It will be interesting to see how the complementary dayparts increase engagement for both brands during the daytime and evening hours,” says 16 Handles CEO and founder, Solomon Choi.
Celebrate at the Grand Opening event on Saturday, January 19th, for 25% off 16 Handles soft serve, $5 footlongs, free ice cream cookie sandwiches featuring Subway’s best-selling cookies with 16 Handles frozen yogurt, games, prizes, contests, and more!
About 16 Handles
Founded in 2008, 16 Handles is New York City’s first self-serve frozen yogurt shop and is currently the number one frozen yogurt business in the city. It has since grown to 40 locations across six states, and is now expanding internationally. 16 Handles sets itself apart with unique store design, innovative marketing, artisan flavors, and over 50 toppings to choose from, including your favorite candy, fresh fruit, sauces, and more. They highlight individuality and customization, encouraging fans to “flaunt their flavor” both in their cups and their lives. Committed to sustainability, 16 Handles uses recyclable packaging and spoons and the brand plants 16 trees per day through a partnership with Trees for the Future. For more information visit http://www.16handles.com, Facebook (http://www.facebook.com/16Handles), Twitter (@16Handles), or Instagram.