5 Tips from OpenTable in Crafting Your Mobile Strategy
Wednesday, March 24th, 2010 at
11:02 am
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Restaurant reservation software company OpenTable is a true entrepreneurial success story. They are survivors. Founded in 1998 and backed by patient investors, they kept scrapping and fighting until finally achieving a successful IPO in May of 2009.
OpenTable knows a little about mobile as well. 2M diners have used OpenTable’s mobile web site and apps to book restaurant reservations, resulting in about $100M in sales for OpenTable’s restaurant clients.
As luck would have it, OpenTable’s Scott Jampol was kind of enough to share the company’s top five mobile learnings during a presentation at the Kelsey Marketplaces conference. Here they are.
