A New Marketing Reality
Last spring, many who ordered pizza online from Papa John’s could take a 1972 Z28 Camaro for a spin. The classic automobile was not real but part of an augmented-reality campaign used to celebrate the company’s 25th anniversary.
The national pizza chain was allowing users, through their Web cams, to virtually drive the Camaro, a car that John Schatter, founder of Papa John’s, sold to start his first restaurant.
“We were looking to use augmented reality and potentially send something viral into the social media realm,” says Papa John’s spokeswoman Tish Muldoon.
Several quick-service industry giants have started using augmented reality to enhance their marketing initiatives.
Like this post? Subscribe to my RSS feed and get loads more!
Leave a Reply