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If you have tried, you probably already know this - getting a traditional
working capital loan for your restaurant some can sometimes be pretty
difficult. There is an alternative that is simple and easy to qualify for
called a Restaurant Business Cash Advance Loan. You can qualify for the loan
even if you have bad credit, as long as you process over $2000 per month in
credit cards from your customers. If you are in need of quick cash flow this
may be a good solution for you.
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Something that has worked for our restaurant: treat
everyone as though they are family. We all feel like
family & would do anything for the restaurant. No one
steals because we would give it to them if they asked.
We have the highest respect for our owners. They treat us
like kings & queens. As a manager, my employees will do
anything I ask. We are all on the same level.
I am a 20 year old restaurant manager, and although I have
much to learn still, I feel that the most important
suggestion I would have for new owners or operators would
have to be while restaurants are a very difficult place to
work in, keep your employees happy (compliment them always
for good jobs, thank them for coming in and working). This
will keep everything from going into chaos in the work
place. But the most important thing to remember, is people
can be rude, and suck, but they are the customer, and they
are the ones buying you restaurant, so never hesitate to
go out of your way to make one person happy.
If I could offer one piece of advice to a new owner/operator,
it would be "communicate daily with your employees & guests!"
This answer may sound as simple as the question, however, I'm
talking about "real" communication. Learn about them, find
out what's going on with them, as it relates to the operation
and their daily routine. There is a gold mine of information
inside the minds of our employees and consumers. Learn to
prospect this successfully and you will reap the rewards
ten fold!
Realize that the employees are YOUR customers....
As a owner or manager, you have limited customer contact.
Sure, you talk to them for a minute or two during their
meal, but the server talks to them for several minutes,
the busser/dishwasher supplies them with clean dishes and
a sanitary environment, the host greets them with a warm
friendly greeting and exit, and the cooks prepare them
exceptionally great food. If we envision our jobs as
serving our employees that gives them the motivation to
give the customer better service.
If we gave each employee a warm, friendly greeting each
day, treated them with courtesy and respect, gave them a
clean and sanitary place to work, and filled all of their
needs (not just food needs, but also the emotional needs)
they would feel great about their workplace (and the
management) and would continue to pass it on to the
customers.
In my restaurant, the employees give excellent guest
service and are really "bought in" to the company and our
goals and plans. They have never failed to pitch in when
needed to accomplish a big task.
A couple of weeks ago, I celebrated this with an "Employee
Appreciation Weekend" during which they ate free one day,
we ordered pizza one day and we had a potluck dinner one
night. They got to wear hats for a day and dress down one
day. It was a great incentive. (That would be a second
idea all in itself I suppose)
The most important aspect of your operation is your people.
Each and every day you must be a coach/teacher. Never let
a day go by that you do not teach each one of your people
something new.
As a new business owner you usually are offering a new
product (food, drinks, service, etc) to the location of
your business. My one tip, a very important tip, would be
to ALWAYS HAVE CONSISTENCY! I find that when your food is
a great product & you stay consistent with it, you have
better customer satisfaction, as well as consistent good
service! These combined will generate successful repeat
business, and loyal customers.
Manage your entire staff as ONE TEAM!
(NO front-of-house vs. back-of-house mentality.)
Make the Guest EVERYONE'S priority!
In each decision that is made, the one question is how does
it help or hurt the restaurant today not tomorrow? Long
range plans require planning, but short range decisions
made without detailed review, such as to hire/fire/ or
have a special, how does it effect the restaurant today?
Be prepared to be there all the time...
Even with the most talented staff, the property will not
run the same when you are not there. Be sure you and your
family are ready for this fact of life.
After 16 years of successful operation of the one
business... Don't let your ego get in your way... (it will
cost you!!!) This is good... now how can I make it better...
(forever!!!) The customer is always right... (even when you
think they're wrong!!!) The minute your heart leaves your
business... close the doors....
My advice is to "listen" to your customers and make changes
accordingly.
Hire someone who knows what they are doing but don't trust
him/her... yet. Learn it yourself, then trust his/her
ways and actions, or not.
When you set a standard, whether that be in service,
quality, or whatever area in your operation, consistency
in meeting that standard on a daily basis is critical to
your success and growth. Since you have already identified
your customer base, your menu, your training, and your
location, the consistency that you deliver in meeting your
customers' needs and expectations is what invites repeat
business and their satisfaction will provide new customers.
I think the most important thing I have learned from these
years in the biz is "Don't forget you were the little guy
once, and how it felt."
Never stop hiring.
Great training and team-building is the key to serving
perfect product with outstanding service. Invest the time
to develop each team member and always give positive
feedback on a daily basis. Encourage a fun and friendly
atmosphere and get to know each crewmember along with their
special needs. Make the employee #1 in your book and I
guarantee you will see great service and product, increased
productivity, lower turnover, and customers that come back
again and again.
You must keep a single standard. Always react the same
way in similar situations. Don't treat people differently
because you know them or have known them for a while. It
causes discord among the employees. But to create
incentive you must treat those who work harder... better.
This causes those who are slacking off to want the better
treatment. They may even complain that others are getting
better treatment. But if you are involved in your
restaurant like you ought to be you will have examples as
to why you believe the better employees are actually better
and therefore deserve better treatment. Also those better
employees who get the better treatment will also want to
work harder because they were rewarded for their hard work
in the past. I have worked in many different restaurants
as both an employee and an employer. This is the management
philosophy that I have seen strengthen or shutdown GOOD
restaurants. Unfortunately it is one of the hardest to
stay consistent with. Good luck and keep trying. Don't
quit until you have won the battle!
Know where your money is - do your weekly food cost, labor
cost, and cash flow management to anticipate your expenses,
and be prepared to make adjustments in your operations to
meet your income when building a brand new business... the
downfall of all new small restaurants seems to be in this
area... the best food and service is all for not when the
bills are bigger than the checking account balance.
Learn how to motivate your employees; start first with the
tenet of positive reinforcement. Be prepared to coach and
train with patient diligence.
Although it may sound simple, the best thing that a new
owner or operator can do is to always remember that the
guest is his customer and that will forever impact his/her
operation and by keeping this in mind success is on it's
way. Simply put: do whatever it takes to make the guest
WANT to come back.
Only two words: 'HANDS ON"
Guaranteed success rate!!
Competition is great, as long as you're one step ahead of
the rest.
I think the path to success lies with your employees. You
must learn to understand their needs both as employees and
people. If your employees feel that management cares about
them, they will work harder, be less likely to steal, and
promote a positive attitude toward your guests and each
other.
There are 2 important pieces of advice that I would give
and tell someone to live by. First treat your employees as
you would a family member. It will improve their performance,
lessen your turnover and improve the way they treat other
employees, and most important - your customers. Second,
remember that the customer is not always right but will
always be the customer. With that in mind treat them as
you would want to be treated. Show them courtesy, respect
and that you are interested in how they feel about your
product and they will be yours forever.
Oops - almost forgot another thing - it is better to make
1 dollar off a person 10 times than 10 dollars off a person
once. Person number 1 will come back and bring friends.
The ONE thing I would suggest to ANY owner/operator that
would truly impact their performance is very simple, but
sometimes very hard, and for some people, almost impossible:
Treat EVERY Employee that you have with respect,
courtesy, love, friendship, dignity, listen to everything
they tell you, ask for their ideas on ways to improve
things, and then put those ideas to action, work alongside
of your employees, care about them. Don't sit up in an
ivory tower and count your money!
I can only speak from my personal experience as an
Owner/General Manager. We are an intimate, fine dining
restaurant that seats 72. I still believe this can make
the most important impact on even a much larger restaurants
success.
Your employees are the ones who take care of your customers,
if your employees LOVE coming to work and feel needed and
respected they will go out of their way to do an incredible
job for you. The customers see this and reward their servers
with great tips, and you, the owner/operator with repeat
business and referrals.
We have created quite a wonderful little family at our
restaurant, I consider myself blessed with the staff I have.
They work so hard for me, and are always in a great mood
when at work, no whining, no bitching, no complaining. When
someone does not seem to be in a good mood, or looks upset,
I ASK them if they are ok, and if I can do anything.
Sometimes they just need to talk to someone about something
in their personal life that is getting them down. I will
listen and offer suggestions on how to remedy the problem.
They are not just employees, they are great friends! They
are also there for me when I need them! We have a sign in
the waitstation that says "JOY IS CONTAGIOUS", it is true,
whatever you send out to the world will return to you
threefold. If you give your staff respect and kindness,
that will return to you threefold. When a server goes to a
table with happiness and excitement in their heart about
the restaurant they work for, the customers will return
that to them and you threefold.
When I was a server at many different restaurants,
management NEVER treated us well, I hated going to work,
and did just enough work to not get fired, if they ONLY
knew !!! I swore that if I ever had my own place I would
never treat people like that, it would never be a hostile
work environment. I would make work FUN! I did, and it
works!
Here is an example of what treating your employees as equals
and friends can do for you:
- It was snowing outside, I was tired and rushed through
the check out process a bit quicker than normal. Then my
husband, Frank, (the Chef) and I closed up and went home.
About 1 hour later there was a knock on the door. It was
Josh one of my waitstaff who worked that night. He had
walked 8 blocks home, in the snow, sat down popped open a
beer, and was counting his tips, he noticed I had given
him $18.00 more than I should have. He had walked all the
way back to the restaurant, but we were gone, then walked
another 5 blocks to our house. I invited him in for coffee.
He knew I would be up for hours trying to figure out where
the $18.00 went, and trying to get the Quickbooks straight.
He could have brought the money in the next morning, as he
was scheduled, but decided to save me the late night
pondering of the books and brought it back!
Ask yourself: Would YOUR staff be that honest? Would
they have even returned the money??? Ever??? At many of
those other restaurants I had worked for when I was younger,
I can say I wouldn't have! I would have been like "to hell
with them, it's my money now! (Pain and Suffering Payment!)
- Last week I had the flu, REALLY bad, I left after lunch
and said I needed to sleep, I had a high fever and felt
horrible. It wasn't looking to be a crazy night or anything,
I had two people on, they could handle it by themselves
easily.
It got really busy, we ended up seating 178 people that
night! One of our busiest nights ever... Casey called in
the other four waitstaff, got one to hostess for me, and
handled the whole affair. Everything was perfect. When I
came in later to do the bookwork and check outs I was
surprised to see everyone there, and to find out how busy
we had been. They also had done a solid cleaning of the
dining room, and waitstation, AND steam vacuumed the
carpets!!! Everybody gave me hugs and wished me a speedy
recovery. They knew I felt horrible and didn't want to
call me in to work, it was a perfect night, no glitches.
Employees need to feel trusted and to be given
responsibility, they need to feel part of the decision
making process. Who wants to work somewhere where no one
listens to your suggestions, where people say things like
"You are paid to wait tables, not think!". (A manager
ACTUALLY said that to me at a chain restaurant after I made
a suggestion that would have reorganized the waitstation
into zones for beverages, hot beverages, bread, and cash
register and saved a lot of time, glass breakage and
accidents).
I hope this helps some people out there in restaurant world.
It is true, the ONE thing you can do to impact your business,
your customers experience, your own sanity and happiness,
is to treat your employees just they way YOU would want to
be treated. It can make a huge difference. Even the employees
that tend to slack off will work harder for you and go the
extra mile. Just give it a try... it will change your world!
This would be my tip for a new restaurant operator: Hire
good people, don't be a tyrant, treat them with the Golden
Rule, train them well, then get the hell out of the way and
let them do their job! If this is too wordy, my tip
would be: Lock the back door!
train, retain
train, retain
train, retain
My tip would be to remember the most important assist in
this business, your employees.
Your employees.. You have to sell them your dream. They
need to realize your expectations and believe in them.
You have to instill the same pride you have into them.
They are responsible for a 100 percent of the quests
experience from the front door, until they leave. If you
can't sell your ideas and dreams to your employees, be
consistent with them and share the restaurants success
with them then you are fighting a losing battle.
Listen to your customers and employees about how to better
your business. (food, service, ambience, etc.) They will
have insights and information that as the owner, you will
not have. You may not make every change or implement every
idea, but all of them in combination will help you find the
direction you need to follow to be successful.
Use the six "C's" of leadership daily:
- COMPETENCE.....Lead by example
- COMPASSION...Pay attention to the needs and
interest of your employees. CORRECT AND CRITICIZE
THE BEHAVIOR..NOT THE PERSON!
- CONSISTENCY...Total commitment to policies and
procedures...don't change the rules acccording to
your mood or the employee
- CREDIBILITY...If you make a commitment...follow
through
- COACHING....Stress team achievement---not individuals
- COUNSELING....Always end with a positive note....
one on one
Leadership is a vision. Without vision, people perish!
Leaders are teams . . . not individuals!
I feel that if you use the leadership rules on daily
basis.....you'll have a good working environment, great
employees, guest satisfaction and retention and thereby
have the bottom line results necessary to stay in
business and be a success...