After 15 Years, Red Osier’s Famous Beef Sandwich Still Hasn’t Reached Its “Prime.”

Fifteen years and tens of millions of prime roast beef sandwiches later, the Robert Moore family, proprietors of the Stafford, New York-based Red Osier Restaurant, today said “thanks for the memories sports fans” at a free luncheon where the sandwich brand was first established.

At Frontier Field – home of the first Red Osier sandwich shop that has hosted thousands of patrons since the minor league baseball stadium opened in 1995, the company hosted a free luncheon to thank the community where it all began.

Monroe County Executive Maggie Brooks was among the hundreds of celebrities and fans who attended the event, officially designating the day as “Red Osier Prime Roast Beef Sandwich Day” in honor of the locally born and bred company.

Today, the Red Osier has grown into a popular sandwich brand, with sandwich shops located in 30 states, catering to the appetites of hundreds of thousands of customers each year.

In one 31-day period last year, the company set a new record for sales – sandwiches requiring 78,000 pounds of beef – enough to fill four tractor-trailers.

Red Osier-branded sandwich shops sell more than a one million pounds of beef each year, said Rob Moore, Jr., who began the sandwich business in 1995. His parents, Robert, Sr. and Noreen Moore, have owned the Red Osier Restaurant in Stafford, NY since 1979.

“Our eateries are located in major and minor league ballparks, NFL venues, major college football stadiums and basketball coliseums, racetracks, ski resorts, fast food restaurants and convenience stores,” Rob Moore, Jr. said.

Ralph Wilson Stadium, home of the Buffalo Bills; Busch Stadium, home of the St. Louis Cardinals; the St. Pete Times Forum, home of the Tampa Bat Lightning hockey team; and Steamboat Springs, CO., home to world-class skiing and year-round recreational opportunities, are just a few of the dozens of venues where the Red Osier sandwich is sold.

“In 2005, Red Osier came to the Greater Rochester International Airport, so people from around the world would know that Rochester is home of this legendary product,” Moore said.

The company is planning additional outlets. “We’re hoping to be truly an ‘east-to-west coast’ operation in the next 2-3 years,” Moore said. “We want our Rochester friends to know that wherever they travel, the Red Osier brand will be there to give them a taste of their hometown.”

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