Arby’s Restaurant Group, Inc. announced today that it will donate $25,000 to Share Our Strength’s No Kid Hungry Campaign, a national effort to end childhood hunger in America by 2015. The donation is the culmination of Arby’s Chicken Salad Taste-Off promotion – a friendly game of chicken that compared the taste of Arby’s Market Fresh Grilled Chicken & Pecan Salad Sandwich and Wrap against that of Subway’s Orchard Chicken Salad Sandwich. Earlier this month, Arby’s invited people to try its chicken salad sandwich and Subway’s and then cast a vote on Facebook for the one they think tastes better. The final tally: Arby’s: 8,820, Subway: 1,048; but the real winner in this competition is Share Our Strength’s No Kid Hungry Campaign, to which Arby’s pledged to donate $1 per vote.
“We are thrilled with the response to the Arby’s Chicken Salad Taste-Off,” said Chef Brian Kolodziej, vice president, product development, Arby’s Restaurant Group, Inc. “In fact, we’re so excited, we’re more than doubling the money raised by the votes and giving $25,000 to Share Our Strength’s No Kid Hungry Campaign. We are truly proud to support their mission.”
“We are grateful to Arby’s and its Facebook fans for voting in the chicken salad taste-off,” said Debbie Shore, co-founder, Share Our Strength. “Through their generosity, we are a little bit closer to realizing our goal of ending childhood hunger in America by 2015.”
Arby’s Market Fresh Grilled Chicken & Pecan Salad is freshly prepared daily in-store, and starts with 100% whole chicken breast, marinated and grilled to seal in the juices and add flavor, and hand-diced fresh produce, including crisp red apples, celery, juicy red grapes and crunchy pecans. The chicken salad ingredients are blended with mayonnaise and served on either honey wheat Market Fresh bread or Arby’s new, whole-grain flatbread wrap, both of which earned the Whole Grains Council’s stamp of approval. Arby’s new wrap contains 23 grams of whole grains, or nearly half of the daily minimum of whole grains, while the honey wheat bread offers a significant 18 grams of whole grains.
The sandwich and wrap are available nationwide through mid-August.