A&W gives away free root beer floats Aug. 6; donations sought for Wounded Warrior Project
Lexington, KY (RestaurantNews.com) A&W Restaurants, Inc., America’s oldest franchise restaurant brand, today announced that participating US A&W restaurants will celebrate August 6, 2013 as National Root Beer Float Day by giving away Root Beer Floats. Patrons will be encouraged to make a donation to the nonprofit organization Wounded Warrior Project ® (WWP), which supports a full range of programs and services for this generation of Wounded Warriors and their families.
Kevin Bazner, CEO of A&W Restaurants, noted, “Our founder Roy Allen began making Root Beer nearly a century ago to help welcome home returning soldiers from World War I, so it is fitting that A&W continue this heritage of honoring our service members on National Root Beer Float Day.”
Anyone entering a participating A&W restaurant across the nation between 2:00 p.m. and closing time will receive one small Root Beer Float free of charge upon request. In return, they will be asked to make a donation to WWP. Donors will be able to give directly at participating restaurants or online at http://www.awrestaurants.com/woundedwarrior.
Over 50,000 servicemen and women have been injured in the recent military conflicts. In addition to the physical wounds, it is estimated as many as 400,000 service members live with the invisible wounds of war including combat-related stress, major depression, and post-traumatic stress disorder. Another 320,000 are believed to have experienced a traumatic brain injury while on deployment. WWP’s 18 programs and services are uniquely structured to nurture the mind and body, and encourage economic empowerment and engagement.
Mr. Bazner concluded his remarks by encouraging, “all those who know a service member, or who want to honor them to visit A&W August 6th and enjoy the most American of summer treats, a Root Beer Float at A&W, and give generously to this worthy cause.”
For more details on National Root Beer Float Day, please visit us at http://www.rootbeerfloatday.com.
Founded in 1919 by Roy Allen, A&W is the oldest franchise restaurant company. Allen used a formula purchased from an Arizona pharmacist, which consisted of a unique blend of juices from 16 herbs, spices, barks, and berries. Allen sold the cold, creamy root beer for a nickel a mug on a downtown corner in Lodi, CA. The venue proved so popular that the company expanded to four sites and the concession evolved into a “drive-in.” Allen approached employee Frank Wright and the two formed a partnership which became A&W®. Owned by a partnership of franchisees, the company has 1,100 franchise locations in 10 countries and territories.
About Wounded Warrior Project
The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit http://www.woundedwarriorproject.org.