Mac & Cheese is King as Better Burger Brand Enters 2016 With Delicious Limited Time Offer
Nashville, TN (RestaurantNews.com) As winter’s chill sets in, Back Yard Burgers, the better burger franchise with a taste for bold flavors, is giving its fans a host of decadent new offerings, designed to bring comfort during the colder months. The hearty flavors, including a Bacon Mac & Cheese Burger, Bacon Jalapeño Mac & Cheese, Chili Mac & Cheese and Red Velvet milkshake, will be offered at Back Yard Burgers locations nationwide through January 25.
“At Back Yard Burgers, our customers have come to expect a wide variety of bigger, bolder flavors. Our commitment to continuous menu innovation has kept our loyal customers hungry for more, and these comfort foods are sure to remind our fans of the flavors of home during the winter season,” said David McDougall, Chief Executive Officer of Back Yard Burgers.
Inspired by the creamy, decadent texture of gooey, melting cheese, the new offerings make macaroni and cheese the star of the dish. The Bacon Mac and Cheese Burger features Back Yard Burgers’ signature flame grilled Black Angus beef topped with creamy white cheddar sauce noodles and sticky bacon jam on an artisan roll. The Bacon Jalapeño Mac & Cheese turns up the heat with twisted macaroni coated in a creamy white cheddar sauce topped with fresh chopped bacon, jalapeños and shredded cheddar cheese. Back Yard Burgers’ Chili Mac & Cheese offering takes the same creamy white cheddar mac and cheese and tops it with house made chili and shredded cheddar cheese.
The creative new limited time items are the brainchild of Back Yard Burgers’ Director of Culinary and Food Safety Angela Vega, who worked for months to come up with the right combinations that would truly hit home with the brand’s fans.
“With the introduction of these great comfort foods, we’re keeping our customers’ taste buds happy with exciting and delicious new items and finding our next great full-time menu additions,” Vega said. “Our Chipotle Burger, featuring Sweet Baby Ray’s® BBQ Sauce, chipotle mayo, cheddar cheese and smoky bacon started out as a limited time offer. It was such a hit with customers that we put it on the menu full-time. Based on the reactions from those who have already tried these new, hearty offerings, we’ve found that sweet spot all over again.”
The limited time offerings help Back Yard Burgers close out a year of steady growth, with an eye on expansion in the new year ahead. The brand plans to open several new locations in 2016, and is about to launch an exciting redesign of its existing store locations. With the addition of other Back Yard Burgers partnerships, including the availability of the brand’s popular Black Angus Back Yard Burgers patties in select Walmart stores, the brand is poised to tap into new revenue streams, creating even more new growth opportunities in the year ahead.
About Back Yard Burgers
Back Yard Burgers is a fast casual, better-burger concept that takes pride in their uncompromising commitment to “providing custom, flame-grilled variety with care.” The company’s franchise partners and employees are passionate about offering the freshest ingredients, allowing their guests to customize their meals and to serving the same high-quality food that they would offer at home to their own family. Along with offering made-to-order gourmet Angus burgers, Back Yard Burgers’ menu includes delicious grilled chicken sandwiches, fresh and creative salads, hand-dipped milkshakes, and freshly baked desserts. Today the franchise brand operates 60 locations in 13 states.
For franchising opportunities visit: http://www.backyardburgers.com/franchising.
No Limit Agency