Mangiamele will recount iconic brand’s renaissance in major Dublin speech Oct. 1st
Dublin, Ireland (RestaurantNews.com) The epic comeback of America’s largest and most recognizable Irish-themed brand has generated headlines on four continents. On Tuesday, October 1st, hundreds of international Irish pub owners and managers will gather in Dublin to hear from the man that led the renaissance.
Bennigan’s CEO Paul Mangiamele will deliver the keynote address at the 2013 Irish Pubs Global Gathering, scheduled for September 29th through October 1st at the Burlington Hotel in Dublin, Ireland. It is the largest annual meeting of Irish pub owners and managers in the world.
“We are honored and delighted that Paul has agreed to join us for the 2013 Gathering, which is going to be an extraordinary learning and networking event for our attendees,” said Enda O’Coineen, President and Founder of Irish Pubs Global. “The turnaround he has engineered is nothing short of historic, and I, for one, am looking forward to hearing more about how Paul and his team restored Bennigan’s to its rightful place amongst the world’s great Irish brands.”
Drawing from his recently published book, “Bennigan’s Return to Relevance…Bleeding Green 25/8,” Mangiamele will center his remarks on the challenges of bringing a Chapter 7 brand back from the brink. In particular, he will emphasize the “Pillars” and “Initiatives” that must be stringently followed to effect change and ensure success.
In addition, Mangiamele will discuss how the Bennigan’s brand can now be adapted to the Irish pub concept through the licensing of multiple signature items. This addresses a long-standing request from prospective master franchisees that want to bring Bennigan’s to Ireland while maintaining the traditional nuances of authentic local pubs.
“Bennigan’s kinship with the Irish has always been deep and genuine, so I am honored to carry our banner to Ireland for this impressive global gathering,” said Mangiamele. “I’m looking forward to meeting my fellow Irish pub owners and executives, potential new franchise partners and others that share our dedication to championing Irish hospitality across the globe. Some day very soon, I hope we will have the honor of flying our flag on the Emerald Isle!”
Mangiamele has led the chain’s re-emergence from bankruptcy since May 2011. Since that time, he has instituted a wide range of improvements to Bennigan’s, including giving the brand a new look and feel, improving operational standards and training, optimizing the menu and insisting on flawless execution. Every employee is inspired to “bleed green,” which Mangiamele has fostered as part of the new Bennigan’s culture. Bleeding Green is defined as the passion, work ethic and commitment to delivering unparalleled service not just 24/7, but “25/8!”
Founded in Atlanta, Georgia, USA in 1976, Bennigan’s is committed to delivering memorable dining experiences to every guest, every meal, every day. Its Legendary Irish hospitality is redefining casual dining across the United States and in locations throughout Mexico, Central America, Asia and the Middle East.
Now nearly a 100-unit company, Bennigan’s has experienced extensive domestic and international expansion over the past two years. Bennigan’s Franchising Company plans to continue its growth momentum and has agreements to develop more than 30 new restaurants in the next few years in New Jersey, Virginia, Texas, Arkansas, Minnesota, Florida, Tennessee and Michigan, and international openings slated for Dubai, Mexico, Central America, Cyprus and Korea at US Army Base, Camp Humphreys.
To celebrate Mangiamele’s address in Dublin, Bennigan’s is offering a free appetizer with the purchase of an entrée for all its Facebook followers. The offer is good through September 30th. And stay tuned for a major announcement on Monte Cristo Day…
Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and warm, friendly Irish Hospitality, this Legendary brand delivers memorable dining experiences to every guest, every meal, every day. Every member of the team “bleeds green” and demonstrates a 25/8 focus to support its franchise community. The company’s revolutionary comeback has introduced a new generation of Bennigan’s that reflects the brand’s history and pays respect to its rich heritage. Bennigan’s focus on reinvention, flexible prototypes,innovative food, Legendary service and other sales-generating initiatives has resulted in explosive growth both domestically and internationally.
For franchising information, visit www.bennigans.com or call 855-GOT-BENN.
About Irish Pubs Global
Irish Pubs Global is an international network linking the owners and managers of Irish pubs around the world. Through its rapidly growing community, IPG assists and encourages pub owners and managers to build and maintain strong, genuine links with Ireland, and to be more profitable and more successful. IPG is committed to strengthening its members’ natural connections with Ireland and to promoting their role in supporting the Irish Diaspora and championing the brand ‘The Irish Pub’ as a successful commercial venture.