Restaurant Marketing Veteran Liz Geavaras Bolsters Executive Team
Los Angeles, CA (RestaurantNews.com) Black Angus Steakhouse, the original American steakhouse, announced today the appointment of restaurant industry marketing executive Liz Geavaras as Chief Marketing Officer, a new position on the company’s senior leadership team.
Geavaras brings more than 20 years of experience in restaurant operations and marketing to the Black Angus leadership team. Liz will spearhead Black Angus’ culinary direction on both food and beverage, along with marketing. She will oversee all of the company’s marketing activities, including research strategy for customer campaigns, diversifying the advertising mix, and expanding the digital, public relations and social media footprints.
“Liz joins our team during an exciting time for Black Angus and she will play a vital role in the growth of this iconic American steakhouse,” said Chris Ames, chief executive officer, Black Angus Steakhouse. “Liz brings a strong background in consumer insights and trends, industry knowledge, and the leadership experience needed to drive a more integrated omni-channel marketing approach that builds loyalty for the Black Angus brand and positions the company for continued growth.”
Geavaras joined Black Angus Steakhouse from Grill Concepts, Inc., where she was Vice President of Marketing. At Grill Concepts, Liz led marketing initiatives that bolstered the brand, including the company’s loyalty transition, the launch of its new seafood brand “Point Restaurants,” and the rollout of the Social Media Ambassador program. Prior to that, she was Vice President at DT Marketing, and before that she held the role of Director of Marketing at Elephant Bar Restaurants. During these past posts, Geavaras received numerous marketing program and menu awards.
“Black Angus is a longtime favorite dining destination for many Americans,” said Liz Geavaras, chief marketing officer, Black Angus Steakhouse. “I’m thrilled to come on board, further build the brand and introduce more consumers to our high quality steakhouse experience.”
For more information on Black Angus Steakhouse, please visit www.BlackAngus.com.
About Black Angus Steakhouse
Black Angus Steakhouse has been mastering its craft since it was founded in Washington in 1964. Headquartered in Los Angeles, Black Angus has 45 locations across California, Washington, Arizona, New Mexico, Alaska and Hawaii. The restaurants pay homage to its Western cattle rancher roots, but offer the finest Certified Angus Beef® and USDA Choice steaks and burgers, in addition to seafood, salads, sides and desserts for the entire family. The Bulls Eye Bar serves a robust menu of craft beer, wine and hand-crafted cocktails. More information is available online at blackangus.com or follow Black Angus on Facebook or Twitter @BASteakhouse.
JCUTLER media group