Black Friday Shopping: The Restaurant Plan

Black Friday Shopping: The Restaurant PlanAs retailers experiment with extended Black Friday shopping hours, restaurants are responding by flipping on the “We’re Open” sign in the hopes of squeezing out additional sales from hungry bargain hunters.

This early-bird trend is especially pronounced for restaurants located in malls, many of which are required by their leases to be open when the mall is.

For some restaurants, the strategy appears to be working. Last year, Auntie Anne’s saw the highest volume Black Friday week on record when the majority of its stores opened between 10 p.m. Thanksgiving and midnight Friday after opening closer to midnight in 2011.

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