Bobby Flay has been cast as the first of five key restaurant/business leaders and judges for NBC’s reality/competition series “America’s Next Great Restaurant.,” premiering next season.

Originally called “United Plates of America,” the show will feature contestants vying for the opportunity to open a new restaurant chain in three U.S. cities.

Chef/restaurateur Flay (“Iron Chef America: The Series”) will kick off the first in a series of open casting calls on March 19-20 in New York City. From there,casting teams set out on a cross-country bus tour in search potential contestants.

Participants do not need to have any cooking or restaurant experience — just a great idea for a unique restaurant concept.

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