Gotta wanna needa getta hava…new slogan?

After seven years with a tagline that’s as big a mouthful as a gravy biscuit, Charlotte-based fried chicken chain Bojangles’ is changing its advertising pitch. Gone is “Gottawannaneedagettahava Bojangles’?” and in is “It’s Bo Time,” a play on the slang phrase “It’s go time,” which usually means “It’s time to start” and “It’s on.”

Bojangles’ launched the campaign last month and is currently airing three 30-second television ads, four radio ads and some shorter TV spots, as well as using billboards. The TV ads feature people in urgent situations – proposing marriage, going into labor, pulling over someone for speeding – interrupted by a growling stomach, which prompts them to realize “It’s Bo time” and rush to Bojangles.

“We think ‘It’s Bo time’ is a very unique positioning, that our brand inspires craving like no other chain or food does, so when that craving strikes, it’s Bo time,” said Randy Poindexter, Bojangles’ senior vice president of marketing. “It’s a call to action to go to Bojangles’.”

Continue reading . . .

RestaurantNews.com provides restaurant press release distribution.
For more information: http://www.RestaurantNews.com/press-release/



Subscribe to our RSS feed!