Fall Guest Appreciation Campaign Includes Limited Time Offers, Contests for National Football Tickets, College Scholarships and Holiday Promotions From September to November
Plano, TX (RestaurantNews.com) Homestyle Dining’s classic steakhouse brands, Bonanza and Ponderosa Steakhouse restaurants, will focus on guest appreciation this fall with a campaign that serves to celebrate its guests, many who have been loyal fans for decades. The guest appreciation campaign, which runs from September to November, comes as both concepts continue a brand refresh and culinary revitalization, which was launched in late 2013. Additionally, Homestyle Dining announced that the company will donate $15,000 to Share Our Strength’s No Kid Hungry™ campaign, which helps to connect children across the country to the nutritious food they need, every day.
The guest appreciation campaign features various limited time offers on guest favorites, contests to win tickets to a national football championship game and college scholarships, plus promotions tied to holidays and partners.
In September, a promotion with Dr. Pepper® includes the opportunity for guests of all Ponderosa and Bonanza Steakhouse restaurants to text in to win one of six scholarships totaling $4,500. Beginning in October, an in-store promotion with partner Pepsi®, features a ticket give-away to the national football championship game and other weekly prizes. The two restaurants will also offer various promotions tied to national and local holidays.
“As both our Bonanza and Ponderosa Steakhouse brands look toward the future with a focus on refreshing our menus and design elements, we want to make sure our loyal guests know that we appreciate their patronage over the years,” said Tom Sacco, CEO, Homestyle Dining LLC, owner and operator of both the Bonanza and Ponderosa Steakhouse brands. “Without them, we wouldn’t be celebrating five decades serving families, friends and the co-workers we value so much.”
Committed to Eradicating Childhood Hunger
As part of its guest appreciation campaign, Homestyle Dining, together with its franchisees, will donate $15,000 to No Kid Hungry to support the program’s quest to eradicate hunger among America’s children. This is the second year that Homestyle Dining has participated in the program.
According to No Kid Hungry, one in five children struggles with hunger in the United States. The No Kid Hungry campaign connects children in need to effective nutrition programs like school breakfast and summer meals, and teaches low-income families to cook healthy, affordable meals. No Kid Hungry relies on an growing network of private citizens, public officials, nonprofits, business leaders and others to provide innovative hunger solutions in their communities.
“On behalf of our wonderful franchisees and employees of the Bonanza and Ponderosa Steakhouse brands, we are honored to be able to make a difference in the lives of children, who live with hunger every day,” said Tom Sacco, CEO, Homestyle Dining LLC. “It is not acceptable that in our great country, that even one child should endure a single day with hunger. We applaud the efforts of Share Our Strength and we are thankful that we, as restaurant owners, operators and employees, have the opportunity to support their mission.”
About Homestyle Dining LLC
Plano, Texas-based Homestyle Dining LLC owns, operates and franchises family-focused restaurants throughout the United States and internationally under the Ponderosa Steakhouse and Bonanza Steakhouse brands. Guests enjoy flame-grilled steaks and entrees along with a high-quality buffet featuring an endless selection of salads, soups, appetizers, vegetables, and desserts at affordable prices. Homestyle Dining recently introduced Bo’s Steak & Grill, the first, fresh-casual American steakhouse restaurant concept that offers its guests a truly unique experience around a rich, flavorful and creative menu at fast casual pricing in an eclectic, comfortable environment where guests order at the counter yet receive a full-service dining experience at their table. The first Bo’s Steak & Grill opened in Lindale, Tex., in May 2014, with plans to open up to 250 restaurants in the next five years.