“Bring Your Own Basket” Promotion Features Picnic-Themed Offer, Encourages Families to Enjoy Summer Picnics Both Indoors and Out
Golden, CO (RestaurantNews.com) Starting with National Picnic Month in July, Boston Market has unveiled a series of seasonal promotions that are designed to encourage families to participate in a classic American pastime – the summer picnic.
- Those who visit a Boston Market on a Sunday between July 14 and Aug. 25 and “BYOB” – that is bring their own (picnic) basket – will receive a free individual dessert.
- Those who tweet about picnics between July 14 and Aug. 25 will be selected at random to receive Boston Market gift cards for their next dining occasion.
- In partnership with Healthy Dining, between July 15 and July 21, Boston Market is participating in “The Great Picnic Giveaway” contest. Participants will be asked to share why they believe the company should cater their next picnic, and one winner will receive a picnic for eight, courtesy of Boston Market. For more information about the contest, visit the Boston Market Facebook page or website.
- On July 30, as National Picnic Month winds down, Boston Market VIP Club members and other guests can obtain a coupon for a free fountain beverage with the purchase of an individual meal.
“There is no dining experience more closely associated with summer than the classic American picnic,” said Sara Bittorf, chief brand officer, Boston Market. “Our menu, which features items such as rotisserie chicken and barbeque ribs, is ideal for picnicking. Whether dining indoors or outdoors this summer, Boston Market has the quality food that our guests crave at unbeatable values.”
Each Sunday during the “Bring Your Own Basket” promotion period, Boston Market will also drape the tables inside its locations with picnic-themed tablecloths to create a true picnic feel.
“Summer is an ideal time for families to enjoy delicious food together, in any location, and soak up all that the season has to offer,” said Shelly Glander, senior director of marketing, Boston Market. “Our delicious food can serve as the perfect centerpiece to any upcoming feast.”
About Boston Market
Boston Market Corporation, headquartered in Golden, Colorado, has given time back to busy families and individuals for more than 25 years with quality, home style meals at a convenient value in more than 460 nationwide locations. A staple on dinner tables, Boston Market prepares its fresh, never-frozen, natural chicken in signature rotisserie ovens and features an extensive selection of home style sides and made from scratch cornbread. In 2011, the company completed updates to locations across the country, adding new healthier menu items and enhancing the dine-in experience. As one of the country’s largest providers of catering services, Boston Market offers convenient, same?day orders and delivery for corporate and personal events of all sizes.