2012 Bowl Poll and a “Bipartisan” BOGO Introduces New Market Bowls as Favorite “Candidates” in a Heated Election Season
Golden, CO (RestaurantNews.com) In an effort encouraging America to make its voice heard this campaign season, Boston Market today launched the 2012 Bowl Poll to shine a spotlight on the home-style restaurant chain’s newest menu item, Market Bowls. As Republicans and Democrats battle for The White House, Boston Market’s Bowl Poll is designed to provide an early projection on the election race and citizen sentiment regarding the “Left Wing” and “Right Wing” candidates: the new Market Bowl “candidates,” that is. The heated, online poll asks the public to side with either the “Left Wing” Market Bowl or the “Right Wing” Market Bowl based on their favorite fowl: turkey or chicken. Consumers who visit www.marketbowlpoll.com will be introduced to the candidates, cast their vote and receive a special offer for participating.
The battle of the birds is being fought to highlight the launch of Market Bowls, the brand’s newest, limited-time menu item that includes two gourmet sides and a choice of signature Rotisserie Chicken, Roasted Turkey Breast or Meatloaf. The ingredients are then combined in one, easy-to-eat bowl and topped with Beef Gravy, Poultry Gravy or one of three sauces: Zesty Barbecue (mild); Sweet Thai Chili Garlic (medium hot) and Honey Habanero (medium hot.)
Boston Market is pitting two of America’s most popular proteins, chicken and turkey, in a beak-to-beak battle for the finish. From now until September 16, consumers who cast a vote at www.marketbowlpoll.com will be rewarded with an exclusive “Bipartisan” BOGO coupon valid at any Boston Market restaurant for a free Market Bowl with the purchase of a Market Bowl and a fountain drink. Voting in the 2012 Bowl Poll will take place through November 6, with additional consumer offers provided throughout the election time period. Total online votes will be tallied to determine a winner, and, on November 7, a national Boston Market offer for everyone who voted will be announced along with the winning protein.
“Our 2012 Bowl Poll will determine whether the ‘Left Wing’ Market Bowl or the ‘Right Wing’ Market Bowl rules the roost at Boston Market,” said George Michel, CEO (a.k.a. “The Big Chicken”), Boston Market. “In a year when campaign promises sometimes fall short, these candidates can guarantee consumers will be rewarded come Election Day, no matter which side claims victory as top bird.”
For additional information, visit www.marketbowlpoll.com.
About Boston Market
Boston Market Corporation, headquartered in Golden, Colorado, has given time back to busy families and individuals for more than 25 years with quality, home style meals at a convenient value in 476 nationwide locations. A staple on dinner tables, Boston Market prepares its fresh, never-frozen, natural chicken in signature rotisserie ovens and features an extensive selection of home style sides and made from scratch cornbread. In 2011, the company completed updates to locations across the country, adding new healthier menu items and enhancing the dine-in experience.
As one of the country’s largest providers of catering services, Boston Market offers convenient, same?day orders and delivery for corporate and personal events of all sizes.
Since 1999, independent operators, national chains, PR companies and other restaurant related businesses have turned to RestaurantNews.com to distribute their restaurant news and help build their brands. To submit your restaurant news, please visit http://www.restaurantnews.com/press-release/.