It was six years ago when Bruegger’s CEO Jim Greco launched a redesign initiative intended to take the bakery restaurant chain to its next level of maturity.
 
Greco is now leading the company’s third-generation store redesign that features a bagel baking display, an extended self-service coffee bar and a timeless color palate of pale yellow and dark chocolate brown.
 
“I always thought one of the biggest mistakes restaurants make is they get complacent,” Greco said. “Years go by and (operators) don’t do anything. Then it starts to impact sales … and they can’t do anything. We’re trying to stay ahead of that.”
 
Greco was at the April 21 Cincinnati opening of Bruegger’s first redesigned location. Four more will open by April 30 and a total of 50 are expected to unveil by the end of 2010.

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