Burger King goes for new look, menu
Burger King’s cartoonish King mascot will no longer be popping up everywhere. Forget about the steady stream of $1 value menu promotions.
Miami’s signature burger chain is getting a dramatic makeover. A new look is in store for advertising, the menu and even the restaurants themselves. Changes are slowly showing up at select locations, although the dramatic chain-wide makeover will take time.
Though the company’s signature Whopper sandwich will remain the mainstay, the new menu will add healthier options, including Asian chicken salad and mango smoothies. The circa 1970s earth-tone decor will be replaced with a contemporary red-and-black color scheme.