Burger King Restaurants Look to Hook Guests with the New Spicy Big Fish Sandwich


Burger King Restaurants Look to Hook Guests with the New Spicy Big Fish Sandwich

New Spicy Big Fish Sandwich Part of the 2 for $5 Menu

Burger King Restaurants Look to Hook Guests with the New Spicy Big Fish SandwichMiami, FL  (RestaurantNews.com)  It’s no fluke. The tide is rising for fiery flavors with more consumers than ever saying they enjoy spicy foods and sauces*, and BURGER KING® restaurants are riding the wave with their new Spicy Big Fish Sandwich. The Spicy Big Fish Sandwich has 100% White Alaskan Pollock breaded with crispy panko breading and is topped with creamy spicy sauce and tangy pickles, all on a toasted brioche bun.

With many BURGER KING® restaurant guests looking to relish in more fish options this time of year, the Spicy Big Fish Sandwich combines the classic Big Fish Sandwich fish-lovers are hooked on with a creamy spicy sauce that adds a signature fiery flame of flavor.

“This fish season, we’re giving our guests a new way to savor the flavors they love,” said Eric Hirschhorn, Chief Marketing Officer North America, Burger King Corporation.“We listen to our guests and want to continually provide them with new seasonal options. Now they can choose between the original Big Fish Sandwich or opt to turn up the heat with our new Spicy Big Fish Sandwich – a real catch for fish fans.”

The Spicy Big Fish Sandwich retails for $3.69 and is also part of the 2 for $5 promotion which allows guests the power to choose two sandwiches in the lineup for an unbeatable price. Sandwiches currently on the 2 for $5 menu include the BIG KING™ Sandwich, Big Fish Sandwich, Original Chicken Sandwich and the YUMBO® Hot Ham & Cheese Sandwich.

*Source: Technomic’s 2013 The Flavor Consumer Trend Report

About Burger King Worldwide

Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world.  The original HOME OF THE WHOPPER®, the BURGER KING® system operates in approximately 14,000 locations serving more than 11 million guests daily in nearly 100 countries and territories. Almost 100 percent of BURGER KING® Restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. BURGER KING® is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR) one of the world’s largest quick service restaurant companies with approximately $23 billion in system sales and over 18,000 restaurants in 100 countries. To learn more about Burger King Worldwide, please visit Burger King Worldwide Inc.’s website at www.bk.com or follow us on Facebook and Twitter.

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