Established in 2011, BurgerFi is among the nation’s fastest-growing better burger concepts with approximately 120 restaurants domestically and internationally: and it’s not stopping there
Palm Beach, FL (RestaurantNews.com) BurgerFi International Inc. (Nasdaq: BFI, BFIIW) (“BurgerFi” or the “Company”) is building on its momentum after going public in December 2020 and being named Fast Casual 2021 Brand of the Year, by kicking its expansion plans into high gear. The Company is experiencing an impressive level of new growth and expanding its points of distribution across several fronts, including new brick-and-mortar restaurants, increasing its ghost kitchens footprint and rolling out the new “Fi on the Fly®” food truck.
Brick and Mortar Development
“We’re starting to see the impact of the infusion of capital from going public with 25 signed leases in different stages of development, including 9 new restaurants currently under construction,” said Ophir Sternberg, Executive Chairman of BurgerFi. “We opened two new company restaurants last week alone in Jupiter, FL and Williamsburg, VA, and we have a large number of new restaurant openings planned for Q3 and Q4 as part of our new restaurant growth plans for the year.”
Over the past decade, BurgerFi has opened restaurants throughout the country, but is now implementing a cluster market strategy primarily focused on increasing its penetration in the Company’s core Southeast markets and working up the eastern seaboard.
Commenting on the strategy, Julio Ramirez, CEO of BurgerFi, stated, “Cities like Jacksonville, Orlando, Nashville, Tampa, Miami and others along the eastern seaboard are where we’ll focus most of our growth with new company and franchise restaurants. We’ll capitalize on synergies knowing that additional restaurants allow us to grow brand awareness, reach new guests, convert them to loyal ‘Fi-natics’ and increase our average unit volumes.”
Ghost Kitchen Expansion
BurgerFi was an early adopter of ghost kitchens, entering that arena in June 2020, as the entire industry grappled with the pandemic that created a surge in off-premise business. It was a way to leverage the traffic flowing into the digital service providers (DSPs), like Uber Eats, Door Dash, Postmates, etc., and partner with companies like Reef Kitchens and Epic Kitchens to quickly expand into new areas with limited investment. The business has grown over the last year leading to a significant expansion in 2021, partnering with Reef Kitchens to open an additional 15-20 units in the second half of 2021. The new units will be focused primarily in BurgerFi cluster markets.
“We’re excited to expand our relationship with Reef Kitchens, which allows us to extend our reach in a fast, flexible and cost-effective manner,” said Henry Gonzalez, CMO of BurgerFi. “Our growth will be focused on our cluster markets, like Atlanta, Nashville and Miami to name a few, as a way to grow our brand awareness, affinity and seed the brand for future brick-and-mortar development.”
“Fi on the Fly®” Food Truck: Bringing All-Natural Burgers and Fresh-Cut Sides Straight to You
Unveiled in May 2021, the better-burger concept has taken its award-winning favorites on the road with “Fi on the Fly®” to expand its legion of Fi-natics by serving private parties, corporate events, charitable fundraisers, birthdays, weddings, cultural and sporting events, musical festivals, food truck events and more throughout the South Florida area.
“Whether it’s through our physical locations, ghost kitchens or our awesome new ‘Fi on the Fly®’ food truck, these are all tools to connect with our guests however, whenever and wherever they want to engage with us to have the best burger experience. Stay tuned for exciting new projects in the works,” said Henry Gonzalez.
To book a “Fi on the Fly®” experience, guests can go to https://www.burgerfi.com/foodtruck/.
About BurgerFi International (Nasdaq: BFI, BFIIW)
Established in 2011, BurgerFi is among the nation’s fastest-growing better burger concepts with approximately 120 BurgerFi restaurants domestically and internationally. The concept is chef-founded and is committed to serving fresh food of transparent quality. BurgerFi uses 100% American angus beef with no steroids, antibiotics, growth hormones, chemicals or additives. BurgerFi’s menu also includes high quality wagyu beef, antibiotic and cage-free chicken offerings, fresh, hand-cut sides and custard shakes and concretes. BurgerFi was named QSR Magazine’s Breakout Brand of 2020, Fast Casual’s 2021 #1 Brand of the Year, was named “Best Burger Joint” by Consumer Reports and fellow public interest organizations in the 2019 Chain Reaction Study, listed as a “Top Restaurant Brand to Watch” by Nation’s Restaurant News in 2019 and is included in Inc. Magazine’s Fastest Growing Private Companies List. To learn more about BurgerFi or to find a full list of locations, please visit www.burgerfi.com. Download the BurgerFi App on iOS or Android devices for rewards and ‘Like’ BurgerFi on Facebook or follow @BurgerFi on Instagram and Twitter.
BurgerFi® is a Registered Trademark of BurgerFi IP, LLC, a wholly-owned subsidiary of BurgerFi.
This press release may contain “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995, including statements relating to BurgerFi’s estimates of its future business outlook, prospects or financial results. Forward-looking statements generally can be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “projects,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties, which could cause our actual results to differ materially from those reflected in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in our Annual Report on Form 10-K for the year ended December 31, 2020 and those discussed in other documents we file with the Securities and Exchange Commission. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements, except as required by law. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.
Investor Relations Contact:
Gateway Investor Relations
Cody Slach or Cody Cree
BurgerFi International Inc.
Media Relations Contact:
Laura Neroulias, BurgerFi@quinn.pr
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