The Burgerville QSR chain is using a branded YouTube channel, Burgerville TV, to combine its fresh, local, sustainable food brand message with the support of grassroots community efforts that contribute to the accessibility of sustainable food.

The new branded channel is hosted by president/CEO Jeff Harvey, who introduces the brand-posted videos offered.

In an introductory “Meet the president/CEO” video, Harvey talks about Burgerville’s philosophy and explains that Burgerville TV will let customers in on the behind-the-scenes practices and decisions that go into its menu offerings.

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