California Pizza Kitchen, Inc., home of the Original BBQ Chicken Pizza and other innovative hearth-baked pizzas, made-to-order pastas, creative salads, appetizers, soups, sandwiches and desserts, announced today they will be donating 100 percent of all dine-in sales from both of its Birmingham-area locations on May 9 and 10, to the Mid Alabama American Red Cross in support of those affected by the recent tornado.
On April 27, 2011, thunderstorms, severe winds and a massive tornado ripped through Alabama killing at least 248 people. In what is being called the nation’s deadliest tornado disaster in 86 years, CPK invites all to dine and support the relief efforts with all dine-in sales directed to the cause.
“Being born and raised in Birmingham with strong family ties still there, this cause is very close and dear to my heart,” said Esther (Graffeo) Rosenfield, wife of co-founder and co-CEO of California Pizza Kitchen Rick Rosenfield. “In the wake of devastations, we need to come together and be charitable. I am proud that my husband along with co-founder and co-CEO Larry Flax, have designed this fundraiser in this time of need to help others.”
The Mid Alabama American Red Cross has helped thousands of people after the deadly tornadoes destroyed neighborhoods throughout the southern region of the country. The money raised from CPK’s fundraising efforts will go to those in need from the Alabama tornado, supplying food, shelter and medical supplies.