FohBoh, Inc. (fohboh.com) and the California Restaurant Association (Calrest.org) jointly announced today that they have entered into a partnership to deliver social media solutions and knowledge to its association members via the fohboh.com community and the CRA Web site. The California Restaurant Association (CRA), the oldest and largest of all state restaurant associations representing more than 22,000 restaurant members, and FohBoh, with nearly 14,000 members, view social media as a powerful force of change that offers tremendous opportunity to restaurant operators.
“The world of social media is growing and ever-changing and FohBoh’s experience running the foodservice industry’s most successful and fastest growing online community brings immediate value to our members,” said Jot Condie, CRA President + CEO. “Today, it’s all about building better relationships and engaging with your customers in more interactive ways.
Bringing FohBoh on as our partner for social media offers our members immediate access to peer-to-peer knowledge and practical application of social media.”
Building a community around context, relevance and utility is what makes FohBoh successful. It’s the foodservice industry platform for connecting and engaging an entire industry, to form better, more interactive and engaged relationships with customers and employees. The California restaurant industry is uniquely positioned to benefit from social media and FohBoh brings the knowledge and experience needed by more than 90,000 restaurants that operate in California.
After launching its ground-breaking social-business site targeting the global restaurant industry in late 2007, FohBoh (Front of the House, Back of the House) begins its third year with a mission to accelerate membership and content while offering even more value to restaurant operators nationally. “We are very excited about our partnership with the CRA. They are industry thought leaders and are committed to bringing technology solutions to our industry and its membership. Our mission is to build a bridge between technology and foodservice using the social web. This partnership accelerates that effort,” said Michael L. Atkinson, CEO and founder of FohBoh, Inc.
FohBoh® is an interactive, content rich, blog and video-centric, online network and business exchange, developed exclusively for the global restaurant industry. FohBoh® offers a powerful platform to foodservice industry professionals worldwide to connect, communicate, collaborate and transact business online. FohBoh is based in San Jose, Calif. To learn more, visit
The California Restaurant Association is the definitive voice of the California restaurant and hospitality industry and has served to protect and promote its success since 1906. The restaurant industry is one of the largest private employers in California, representing more than 1.4 million jobs. Restaurants produce more than $54 billion in sales annually and generate more than $4.5 billion in sales tax for the state.
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