Franchisee builds 5th Captain D’s
Oakwook, GA (RestaurantNews.com) Captain D’s continues to build upon its incredible transformation well into the fourth quarter of 2013. After another quarter of positive same-store sales increases, the thriving, 520-unit fast-casual seafood restaurant continued to demonstrate that it is the industry’s leading innovator by rolling out a new grilled menu line and a modern prototype for its units.
The Captain D’s of Oakwood was built from the ground up, and is the brand’s first unit to feature its new “Beach Model Design.” This location is the first of its kind for Captain D’s that features its new equipment line as well as outdoor seating for guests to enjoy. The location opened on Monday, November 4, 2013.
The Captain D’s of Oakwood is the first of a three-unit deal by veteran franchisee, Jim McClure. McClure opened his first Captain D’s location about nine years ago in Dahlonega, Ga. Since then, Jim and his wife, Val, have built their operations to boast four other Captain D’s locations under the name VJM Seafood.
“We are very excited about the direction that Captain D’s is taking. Sales have been great – with a large increase in traffic and resulting profit margin,” McClure said. “I have been a franchisee for about nine years. Right now, the leadership we have at the corporate office is the best that I’ve seen. It was an easy decision to go in and sign the agreement to open more locations.”
The Captain D’s of Oakwood, GA features the brand’s new highly successful “Fire Grilled Menu items,” which is attracting guests seeking healthier options. The new grilled menu, along with all-new, fresh and inviting menu boards, will be implemented system-wide by Captain D’s in Q1 2014.
Captain D’s continues to focus on smart, steady growth and offers a unique combination of brand recognition, strong unit-level economics and an availability of markets to for potential franchisees. “The number one request we hear from our guests is that they want us to make it more convenient to find and enjoy our food,” Chief Development Officer Michael Arrowsmith said. “This is one more place to make that happen.”
“We couldn’t be more pleased to unveil the new Beach Model Design in Oakwood,” Arrowsmith continued. “Everyone at Captain D’s is focused on continuing to offer the best possible opportunities for success to its franchisees, and the newly constructed Oakwood store not only articulates the vision of our new look but embodies the future of the brand.”
About Captain D’s
Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises 520 restaurants in 25 states, plus military bases around the world. Captain D’s offers its customers great seafood at reasonable prices in a relaxed environment. The brand’s restaurants serve a widely varied seafood menu that includes freshly prepared entrees, and the company’s signature hand-battered fish which is prepared to order to ensure freshness. The restaurants also offer premium-quality grilled fish, as well as shrimp, chicken, shrimp & beef kabobs, hushpuppies, desserts and freshly brewed, southern style sweet tea, a Captain D’s favorite. For more information, please visit www.captainds.com.
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