Charles Barkley can do no wrong…even when he does wrong.  And Taco Bell loves him for it.

Regardless of past gambling issues, a DUI conviction, or an equally criminal golf swing, the NBA Hall of Famer and current NBA studio analyst for TNT has proven himself to be spokesperson gold.

Many of us are familiar with his humorous T-Mobile commercials with Dwyane Wade, and from early 2010 through the 2010 NBA playoffs we were treated to his Taco Bell musings regarding the Taco Bell $5 combo meal (“That’s not so ‘turrible’ “, he famously quips with his Southern accent).

According to findings from a Sports Business Journal analysis of data from Turnkey Sports & Entertainment, Taco Bell – which signed on as an NBA partner in July ’09 – is seeing more than 22% of avid NBA fans correctly identify the restaurant as the league’s official QSR (quick service restaurant), up from 3% a year ago.  Casual fans also took note, with almost 15% correctly identifying Taco Bell as the official partner.

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