China: The new fast food nation
Wednesday, July 14th, 2010 at
9:03 pm
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Consumers around the world have developed a taste for American fast food, but demand for fried chicken sandwiches and pepperoni pizza appears to be particularly strong in China.
Yum Brands, the parent company of KFC, Pizza Hut and Taco Bell, said Tuesday that profits from its operations in China surged 33% in the second quarter.
The company, which has over 36,000 fast food restaurants in more than 100 countries, generates about 60% of its profits in overseas markets, the largest of which is China.
Yum opens one new KFC in mainland China almost every day. It already has nearly 3,000 of the fried chicken restaurants operating in 650 Chinese cities. That’s in addition to 560 Pizza Hut locations.
