Chipotle’s Steve Ells judging America’s Next Great Restaurant

First came an appearance on Oprah. Now Steve Ells, founder of Chipotle, is a panelist on America’s Next Great Restaurant, joining chefs Bobby Flay, Curtis Stone (The Biggest Loser) and Lorena Garcia. They’ll be the judges as potential restaurateurs vie for what’s being billed by Magic Elves, the production team, as arguably the biggest prize in reality show history — “the opportunity to see their ideas turned into a new restaurant chain in three cities across America.”

Had this competition existed two decades ago, would Ells have competed?

Continue reading . . .

Subscribe to our RSS feed!