CiCi’s Pizza Taps Champion Management as New Public Relations Agency of Record

CiCi's Pizza Taps Champion Management as New Public Relations Agency of Record
Left to Right: Ladd Biro and Eric Spiritas, Champion Management.

Left to Right: Ladd Biro and Eric Spiritas, Champion Management.

Leading pizza buffet restaurant cites nationwide media relations, local market expertise

Coppell, TX  (RestaurantNews.comCiCi’s Pizza, the nation’s leading pizza buffet restaurant, announced today that it has retained Champion Management Group LLC of Addison, Texas, as its new Public Relations Agency of Record. Champion replaced Dallas-based SPM Communications effective April 1, 2015.

“I want to thank SPM for all they’ve done to support us over the last several years. They’ve been a wonderful partner,” said Michelle Bythewood, vice president brand marketing for CiCi Enterprises, LP. “But as we look toward our future and continue to grow and improve our brand, we believe Champion is better equipped to support our business, thanks to their strong nationwide media relations network and their unique expertise in local market activation. I worked closely with the Champion team prior to joining CiCi’s and I’ve seen firsthand the extraordinary work they do both at the local and national levels.”

Champion is a boutique, full-service marketing, branding and public relations agency founded in 2002 by veteran marketing executive Ladd Biro. The agency has experienced substantial growth since late-2011 when Biro partnered with entrepreneur Eric Spiritas, a business development pro. In just over three years, the company has added several high-profile restaurant brands – including Raising Cane’s Chicken Fingers, Bennigan’s, Texas Land & Cattle, Lone Star Steakhouse, Genghis Grill, Nestle Toll House Café, El Fenix, Snuffer’s and Romano’s Macaroni Grill, among others – to an already robust line-up of corporate and not-for profit clients. The agency’s clientele spans a wide array of industries including high tech, health care, event production, hospitality, sports and entertainment, commercial equipment and not-for-profits.

“We’re absolutely thrilled that CiCi’s has placed its trust in us as they move into the next phase of the brand’s evolution, and we can’t wait to do our thing for them,” said Spiritas. “Michelle and her colleagues are brilliant marketers and we are proud to be a part of their team.”

For more information on Champion Management, visit

About CiCi’s Pizza

Coppell, Texas-based CiCi’s Pizza opened its first restaurant in Plano, Texas, in 1985 and has nearly 450 restaurants in 32 states. Known for its endless pizza, pasta, salad, soup and dessert buffet, CiCi’s won the Technomic 2014 Consumers’ Choice award for best kid-friendly quick service restaurant, and has been listed by Zagat and Parents magazine as a top family-friendly restaurant. CiCi’s was recognized by G.I. Jobs as a Military Friendly Franchise®, and Entrepreneur named CiCi’s to its Franchise 500 list. For more information about CiCi’s, visit or

For franchising information, contact Michael Iglesias at or 972-745-9313 or visit

Ladd Biro
Champion Management