CKE Restaurants Continues to Find Site Selection & Market Planning Success with geoVue

geoVue, a leading provider of location intelligence solutions, announced that CKE Restaurants, Inc., parent company of the Hardee’s and Carl’s Jr. restaurant chains with over 3,000 locations nationwide, has chosen to renew their contract with geoVue through 2012.

CKE first chose geoVue in 2006 after a review of other GIS and market analytics providers. Their goal was to grow both of their brands in existing markets, as well as expand into new markets. CKE found geoVue’s flexibility to tailor solutions to their business to be exactly what they needed. “We reviewed other vendors and discovered pretty early that geoVue was the right fit for us,” says Mike Sawyer, Market Planning Manager for CKE. “Other GIS vendors and mapping software vendors have a cookie-cutter approach, which works for some, but we found there is so much more opportunity with being able to get customized information, maps & reports, and working with a provider who really understands our business. It’s what separates geoVue from the other vendors.”

CKE also considers their use of geoVue’s solutions an asset when it comes to attracting new franchisees. With geoVue’s systems in place, CKE can offer franchisees a valuable service to help them make the best site selection and market development decisions. “What it does at the end of the day is reduce our franchisees’ risk of development. Our franchisees know they can rely on good information, and on a timely basis from CKE,” states Sawyer.

Jim Stone, President & Founder of geoVue, has worked closely with Sawyer and CKE management. “geoVue is very pleased to be able to continue this mutually beneficial relationship with the CKE organization. They are advanced users of our software, and we have worked closely with CKE in developing the next generation of our software. Our goal is to deliver to our customers what they need to help grow their business, and we couldn’t do it without close collaboration with customers like CKE,” states Stone. “We look forward to working with CKE for many years to come.”

geoVue is the leading provider of location optimization and modeling solutions for retail, restaurant and service-based chains and franchises seeking to maximize return on capital investment. geoVue’s solutions automate and improve the store development process, from ranking, prioritizing and selecting markets, to opening new locations, to closing underperforming locations. geoVue’s deep domain expertise has helped leading chains nationwide optimize store networks and maximize ROI. Learn more at

Headquartered in Carpinteria, Calif., CKE Restaurants, Inc. is publicly traded on the New York Stock Exchange under the symbol “CKR.” As of the end of its fiscal 2010 second quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,140 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,212 Carl’s Jr. restaurants and 1,915 Hardee’s restaurants. For more information about CKE Restaurants, please visit

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