Recession increased focus on value pricing, but many consumers want quick, easy, close-to-home restaurant meals.
Restaurants and foodservice establishments serving up convenience are poised to do well in this post-recession economy. A new report from Mintel suggests that although value has become the mantra of many contemporary diners, convenience still resonates with the out-to-eat crowd, especially those under age 34.
Over half of younger adults rank a restaurant’s proximity to their workplace as very important/important when selecting where to dine (62% of 25-34s and 55% of 18-24s, versus 41% of all respondents). The ability to order online ahead of time is also essential to young, time-strapped consumers (31% of 25-34s and 24% of 18-24s, versus 19% overall). The younger demographics also rank extended hours (i.e. late-night) and speed of service highly in their restaurant selection processes.