While it’s still early in the game, Denny’s is seeing “excellent” results thus far from its new program offering exclusive discounts to AARP members, according to John Dillon, VP, marketing and product development for Denny’s Corp.

Denny’s implemented its AARP discount program in late March, with two special member offers effective through 2010. Members who show their AARP cards at participating Denny’s locations nationwide on any day of the week between 4 and 10 p.m. are eligible to receive 20% off the total check amount for themselves and their guests. In addition, the card entitles AARP members and their guests, on a 24/7 basis, to a standing price of $1 for a cup of coffee.

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