World’s largest barbecue concept launches Golden 80th Anniversary Limited-Edition Big Yellow Cup and five other exclusive tribute cups in support of The Dickey Foundation
In honor of the momentous milestone, the world’s largest barbecue concept’s iconic Big Yellow Cup will transform into the Golden 80th Anniversary Big Yellow Cup Edition! Throughout January and February, guests can visit any Dickey’s location and collect the limited-edition tribute cup. A portion of the proceeds from each cup sold will be donated to The Dickey Foundation, which provides financial opportunities, safety equipment and overall support for first responders.
“We’ve been serving slow-smoked, Texas-style barbecue for 29,280 days now, and that certainly calls for celebration,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “We’re starting this monumental year by honoring one of our most iconic menu items – Dickey’s legendary Big Yellow Cup – and we’re inviting guests across the nation to celebrate with us.”
In addition to its Golden 80th Anniversary Big Yellow Cup Edition, Dickey’s will release five more commemorative, limited-edition cups throughout the year, all of which will support the Dickey Foundation. Each cup represents something special in the barbecue brand’s history with highlights of events, throwbacks and Dickey family quotes from the past 80 years.
“The Dickey family, and our entire brand nationwide, is beyond excited about our upcoming anniversary initiatives,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “Dickey’s has always been focused on giving back to the community, so while we celebrate 80 years of serving Legit. Texas. Barbecue.™, we look forward to showing our support for first responders nationwide.”
About Dickey’s Barbecue Restaurants, Inc.
Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by Travis Dickey. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why they never say bbq. The Dallas-based, family-run barbecue franchise offers several slow-smoked meats and wholesome sides with ‘No B.S. (Bad Stuff)’ included. The fast-casual concept has expanded worldwide with two international locations in the UAE and operates over 500 locations in 44 states. In 2016, Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list and was named a Top 500 Franchise by Entrepreneur in 2018. Dickey’s Barbecue Pit has also been recognized by Fox News, Franchise Times, The Wall Street Journal, QSR Magazine, Forbes Magazine and Nation’s Restaurant News. For more information, visit www.dickeys.com.