Dickey’s will give away free barbecue for a year to three lucky guests at each location
Orange County, CA (RestaurantNews.com) Two Dickey’s Barbecue Pit locations in the Orange County area will reopen their doors under new ownership this month as they welcome back both longtime and new guests. Dickey’s Brea location will open this Thursday, and the Laguna Niguel location will open September 15. Both Dickey’s stores will feature a grand opening weekend in which three lucky guests will win free barbecue for a year. The Laguna Niguel location is being redesigned under the new store concept that debuted nationwide in late 2015. The new design features a sleek and modern look with sustainable elements such as reclaimed wood throughout the dining room and proprietary wood blend pellets for use in the barbecue pit. Both stores will offer free Wi-Fi.
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“Dickey’s is very much looking forward to reopening the Brea and Laguna Niguel locations under the ownership of longtime Dickey’s Owner/Operators Tom Gomez and Danny DeMarco,” says Roland Dickey Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “With more than 100 locations across California, we are proud to serve authentic, Texas-style barbecue to these communities and look forward to continued growth throughout the state.”
Both locations will have the grand opening weekends as detailed below. The festivities in Brea begin Thursday, September 1 and the Laguna Niguel celebration commences on September 15.
Thirsty Thursdays – All guests will receive a free Big Yellow Cup with Dickey’s new reusable travel lid and straw. The first 50 guests will receive a taste of Dickey’s butcher taco of the month, the Buffalo & Bleu.
Philanthropy Fridays – “You Give, We Give,” guests who donate to Dickey’s charitable foundation, Barbecue, Boots & Badges, will receive a gift card. Uniformed first responders also receive 50 percent off their meal.
Sandwich Saturdays – The new store will serve $2 ‘Just the Pork’ classic sandwiches from 11:00 a.m. – 2:00 p.m. Three lucky guests will win free barbecue for a year during that time. Guests must be present to win.
Kids Eat Free All Day Every Sunday with a $10 dine-in purchase per adult.
Owner/Operators Tom Gomez and Danny DeMarco first met when DeMarco was managing a local upscale butcher shop. The duo dreamed for years about opening their own restaurant. One day over lunch at Dickey’s Barbecue Pit, the pair decided the barbecue chain was the right fit for their foray into franchising. Gomez and DeMarco are now the proud co-owners of three Dickey’s locations, and expanding to five this month. “I am excited to reopen the doors of Dickey’s Barbecue Pit to these wonderful communities,” Gomez says. “I truly feel like it will be opening the doors of my home and inviting people in not only as guests but as family.”
Residents of Brea can find Dickey’s at 2435 Imperial Hwy., Brea, CA 92821. The phone number is 714-515-8177. Dickey’s in Laguna Niguel is located at 27931 La Paz Rd., Suite D, Laguna Niguel, CA 92677. The phone number is 714-709-9051.
To learn more about franchising with Dickeys, visit www.dickeys.com/franchise or call 866-340-6188.
About Dickey’s Barbecue Restaurants, Inc.
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow-smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to more than 560 locations in 43 states. This year Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” and ranked in the top ten of Franchise Times’ “Fast and Serious.” Dickey’s Barbecue Pit was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866.340.6188.
Kimberly Harms / Michelle George
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