Casual Dining Franchise Continues Southeastern Region Expansion with New Market Sold
Indian Trails, NC (RestaurantNews.com) East Coast Wings + Grill, a growing casual dining franchise acclaimed for its wide variety of nationally award-winning buffalo wing flavors made-to-order with the freshest ingredients, is expanding its footprint throughout the southeastern region of the United States with a signed franchise agreement in Indian Trails, North Carolina.
Recently signing an agreement in Waxhaw, North Carolina, the brand is continuing to flourish in its home state of North Carolina. Breaking into new a new market, Chatpatta Ventures, LLC will be introducing the East Coast Wings + Grill concept to the Indian Trails community. This is group’s first step in diversifying their portfolio by entering the casual dining sector.
“Having more than 20 years’ experience as a corporate officer in the IT industry, as well as consulting small businesses, I structured a small investor group and sought out a quality franchise system to break into the casual dining sector,” said Naveen Aileni of Chatpatta Ventures, LLC. “With unit level economics as the brand’s foundation, East Coast Wings + Grill has unparalleled systems in place to support a new store opening more effectively than others we investigated.”
The news of the agreement comes on the heels of the announcement regarding East Coast Wings + Grill’s recently unveiled brand reinvention, featuring an evolved design, new branding elements and an updated menu. Dubbed East Coast Wings + Grill 2.0, the upgraded model elevates nearly every platform of the brand while decreasing franchise costs, a strategic move for the growing brand.
“As we continue with the execution of our East Coast Wings + Grill 2.0 design and breaking into dense market opportunities, Indian Trails and the Chatpatta group will align swimmingly with our strategic growth strategy,” stated Sam Ballas, President & CEO of East Coast Wings + Grill. “Our new look has given us tremendous momentum with potential franchisee candidates. As we worked hard in reducing development cost, creating a comfortable but rustic looking space and implementing a craft beer push, the brand is poised to enter into record new unit growth in the coming months.”
With more than 60 locations currently operating or in various stages of development, East Coast Wings + Grill plans to open an additional 11 locations in Florida, Georgia, Kentucky, North Carolina, Pennsylvania, South Carolina, Tennessee, and Virginia by year end 2018. Offering a franchise opportunity that revolves around strong unit level economics, franchisees can expect an initial investment ranging from $650,000 to $1,000,000.
Known for its wide variety of buffalo wings, East Coast Wings + Grill offers nationally award-winning wing sauces that are mixed to order with the freshest ingredients. Inspired by different cultures—The Islands, Tex Mex, Classic American, Asian, Southern BBQ, European, Bayou and more—at East Coast Wings + Grill, community members can enjoy dozens of flavors of chicken wings and choose from nine heat intensities, resulting in hundreds of possible combinations that can be added to most entrees and of course, wings. While wings remain a staple, the restaurant’s menu also includes delicious burgers, salads, sandwiches and more.
For more information on the East Coast Wings & Grill franchise opportunity, visit http://eastcoastwingsfranchise.com.
About East Coast Wings + Grill
Based in North Carolina, East Coast Wings + Grill is a casual family dining franchise that puts the spotlight on buffalo wings. With more than 60 locations currently operating or in various stages of development, the burgeoning franchise caters to chicken wing lovers by offering dozens of varying wing flavors that can be paired with nine heat intensities. With numerous awards and accolades, the franchise has been noted on Franchise Business Review’s “Top Food Franchise” 2012-17, Restaurant Business Magazine’s “Future 50” list of the fastest-growing U.S. mid-size restaurant chains, Franchise Times Magazine’s “Top 200+” list, Entrepreneur Magazine’s “Top 200” Food Franchises, among more. The concept has also been recognized by The Franchise Grade and Franchise Business Review for transparency during the franchise sales process, franchisee support and overall franchisee satisfaction. For more information about East Coast Wings + Grill or its franchise opportunities, visit www.eastcoastwings.com or www.eastcoastwingsfranchise.com.
Fishman Public Relations