El Bulli’s Ferran Adria made tourism ambassador for Spain
The first European Congress of Tourism and Gastronomy was launched at the Spanish Embassy in London this week by El Bulli’s chef-patron Ferran Adrià and Spain’s Secretary of State for Tourism, Joan Mesquida.
It was also revealed that Adrià has become the Spanish Tourist Board’s new ambassador and the face of Spain’s new tourism advertising campaign.
The Congress, which will be supported by the Spanish government, will take place in Madrid on 24 and 25 May, and will feature presentations and demonstrations by some of Europe’s top chefs including Heston Blumenthal, René Redzepi, Michel Bras and Alain Ducasse.
The event, Mesquida explained, would examine opportunities for the food and tourism industries as the importance of food tourism in Europe continues to grow.
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