Elevation Burger, known for its organic, grass-fed burgers and recognized as one of the most innovative burger chains in the country, recently debuted the Coca-Cola Freestyle machine in its Falls Church, Va. location. The machine displays the latest technology from Coca-Cola—dispensing 106 sparkling and still beverage brands from a single freestanding unit.
In addition to its organic beverage options, Elevation Burger chose the Coca-Cola Freestyle machine as a way to satisfy all guests and offer a larger range of choices. Options include regular and low-calorie sparkling beverages, flavored waters, sports drinks, lemonades and Coca-Cola sodas. Guests can serve themselves via an interactive touch-screen on the front of the fountain.
“The Freestyle unit offers a wide array of healthier options, which include more than 50 low-calorie products, 60 non-carbonated drinks and 70 non-caffeinated options. The Freestyle unit puts more dietary control into the hands of our guests,” said Elevation Burger’s founder and CEO, Hans Hess.
Elevation Burger serves only 100 percent USDA-certified organic, 100 percent grass-fed, 100 percent free-range beef burgers freshly ground on-premises and fresh-cut fries cooked in heart-healthy 100 percent olive oil. To complete the meal and satisfy everyone’s sweet tooth they offer fresh baked cookies and critically acclaimed hand-scooped milk shakes. Elevation Burger’s warm and welcoming restaurants are also environmentally friendly, utilizing renewable, non-polluting materials and surfaces including bamboo flooring, compressed sorghum tabletops and low – or no- VOC paints and sealants.
With AOL Small Business calling Elevation Burger the “Next Big Chain,” and the Food Channel dubbing it one of the “up and comers” in the emerging “better burger” category, the innovative concept is rapidly expanding. The 10-unit-chain has franchise commitments to open over 60 locations in existing markets as well as Dallas, metropolitan New York and metropolitan Washington, D.C. Projections call for over 25 restaurants operating by the end of 2011 with the goal of 100 nationwide within the next few years.
As the nation’s first organic hamburger restaurant, Elevation Burger plans to stay ahead of the curve with innovative menu items and practices.
“We’re always trying to provide our guests with the highest quality and best tasting products in new and original ways. The Coca-Cola Freestyle machine is just one of the many implementations to revolutionize our guests’ dining experience at Elevation Burger,” said Hess. “The Freestyle is a great step forward—giving our guests additional healthy options at the soda fountain.”