Executive Q&A: An Emerging Restaurant Chain’s First Year
How important are school projects? Ask Jeffrey Sloan, Sheila Laderberg or David McCabe, who together developed a restaurant concept for a graduate-level class at Cornell University. Today, they are partners in Punk’s Backyard Grill, a fast-casual concept the trio introduced to classmates in 2005.
With a year of business behind them, the trio is now seeking a second site. It will likely be outside of Annapolis, Md., where the first restaurant opened a year ago this month. Chain Leader recently grilled General Manager Laderberg, 29, who like her partners earned a master’s in management hospitality, about their first 12 months
First, how did you come up with the name?
Jeffrey has an uncle nicknamed Punk. Uncle Punk loves to cook out and entertain. We knew cooking out was an experience that everyone is familiar with, and Uncle Punk was representative of a welcoming grillmaster. We didn’t want to name the restaurant “Uncle Punk,” because it’s not about him but about inviting friends and neighbors over to your house and cooking.
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