Fatburger Partners with Puji Capital, Expects Huge Expansion across Greater China
Los Angeles, CA (RestaurantNews.com) Fog Cutter Capital Group Inc.’s Fatburger restaurant unit announces its partnership with PUJI Capital Limited, a Shanghai based boutique investment bank and asset management firm, acting as exclusive strategic partner identifying large real estate and food service partners to expand Fatburger across greater China, Taiwan and Singapore. The partnership for the iconic Hollywood hamburger restaurant chain signifies a massive step in Fatburger’s international expansion plans into greater China. Puji and Fatburger are committed to developing the franchise throughout Mainland China, Hong Kong, Taiwan and Singapore to reach hundreds of units in the next several years according to senior management. This will increase the global reach of Fatburger to 25 countries. The partnership with Puji Capital represents the largest multi-unit development agreement in Fatburger’s company history and will expand the franchise from 4 units in Beijing & Macau into a tactical network with hundreds of restaurants throughout greater China. “We are very excited about this strategic partnership with Puji Capital, their network of powerful Asian families and look forward to a long-lasting and successful relationship,” said Andrew Wiederhorn – Fatburger Chairman and CEO.
“We are confident that Fatburger’s premium quality and unique atmosphere offer a new and exciting restaurant experience to the region’s increasingly affluent and taste conscious consumers” explains Puji Capital representative Robert Eberenz. “We are currently in discussions with key local real estate and food service executives to promote the greater China business, and are looking forward to partnering with Fatburger in other Asian countries as well.”
About PUJI Capital Ltd.
Founded in 2000 and headquartered in Shanghai, Puji Capital (“Puji”) is a boutique investment bank and asset management firm, offering financial services, customized investments and strategic partnerships in Asia’s Lifestyle, Real Estate, Media and Entertainment industries. Puji accesses premium clients and investment opportunities through longstanding relationships with the top Asia rich list families and industry leading executives across the globe; primarily in China, Hong Kong, Taiwan, Singapore, Japan, Korea and the United States.
Fatburger is a Hollywood favorite, fast casual American restaurant serving big and juicy beef, chicken, turkey and veggie burgers and sandwiches custom made to customers’ preferences. The taste and quality of Fatburger inspires fierce loyalty among customers, including A-list Hollywood celebrities and professional athletes in the NBA, MLB, NFL and others. For more than 60 years Fatburger has been dedicated to serving big, fresh, 100 % pure lean beef burgers custom made and grilled right in front of customers.
Founded in Los Angeles, California in 1952, the Fatburger restaurant chain operates and plans to open restaurants in Arizona, California, Colorado, Hawaii, Maryland, New Jersey, New York, Nevada, Washington State and internationally throughout Abu Dhabi, Belarus, Bahrain, Canada, China, Dubai, Egypt, Hong Kong, Indonesia, Iraq, Jordan, Korea, Kuwait, Lebanon, Macau, Morocco, Oman, Pakistan, The Philippines, Qatar, Saudi Arabia, Singapore, Taiwan, Tunisia, Turkey and the United Kingdom. Fatburger operates company owned and franchised locations. Based in Beverly Hills, California, the company is actively seeking new franchisees for available territories in the United States and Internationally. Fatburger was recently voted Best Burger in Dubai, Beijing, Las Vegas and Los Angeles and continues to expand internationally. Fatburger is a subsidiary of Fog Cutter Capital Group Inc. (OTCBB: FCCG). For more information, or to find a Fatburger restaurant near you, go to http://www.fatburger.com.
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