Fazoli’s new prototype strategic to company’s growth
Fazoli’s new prototype, launched this week in Dayton, has the potential to make or break the Italian restaurant chain’s recent growth strategy. The Dayton opening March 9 follows the opening of another prototype near St. Louis in Jan. 2010. Sales in St. Louis exceeded expectations 40 percent, said the company’s chief executive officer Carl Howard.
But Dayton is an important location. The new prototype opened Tuesday and four other Fazoli’s locations in the company-owned Dayton, Ohio, market are the only stores testing new dining ware and service concepts nationwide, Howard said. In addition, the prototype adds to these concepts a completely new store design, more pizza varieties and lower prices.
The new store sits in the middle of a strip mall — it’s not an end cap or stand alone store and there’s no drive thru. It’s also across from the Dayton Mall next to its biggest competitors that include Olive Garden and Bravo on brand and McDonald’s, Subway and Pizza Hut on price, he said.
If Fazoli’s makes it here, it’ll look at opening more company locations.
“That’s how important this location is. If we can make this one work, we have the license pretty much to do it anywhere,” Howard said.
It’s been a big time for Fazoli’s up to this point.
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