First Watch Opens Winter Park Restaurant
“Daytime Café” opens seventh Orlando-area restaurant
Winter Park, FL (RestaurantNews.com) Orlando’s favorite Breakfast, Brunch and Lunch restaurant First Watch made its debut in Winter Park, Fla., today with the opening of a restaurant in the Aloma Shopping Center. The new 3,800 sq. ft. restaurant, located at 2215 Aloma Ave., holds an interior space formerly occupied by Blockbuster Video in the Publix Super Markets-anchored shopping center.
This property marks the seventh Orlando-area First Watch and brings the total number of restaurants in Florida to 38. The Winter Park opening comes on the heels of another recent announcement for a location in Mills Park, opening by the end of 2013.
“As we celebrate our 30th year, we’re continuing to look for growth opportunities in new and existing markets, including Orlando,” said Chris Tomasso, chief marketing officer for First Watch. “We’ve had a presence here for more than 20 years now, and given our loyal following in the Orlando community, we expect to grow that presence even further.”
First Watch has won numerous awards in the Orlando area, some for several consecutive years, including “Best Breakfast” in the Orlando Magazine Dining Awards, “Best Brunch Restaurant” and “Best Power Breakfast Restaurant” in the Orlando Business Journal Readers’ Choice Awards, and “Best Breakfast” and “Best Brunch” in the Orlando Sentinel Foodie Awards.
The new Winter Park restaurant features an interior design concept known as “Connect” and will be the first restaurant in the area to feature this design, which was unveiled in 2011. It connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours, and incorporating color tones intended to convey the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
For First Watch franchise information, visit
About First Watch
Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.
Christina Morton, APR
Fry Hammond Barr