First Watch Restaurants Celebrates Moms, Dads and Grads

“Daytime Café” offers bonus bucks for every $100 in gift cards purchased

First Watch Restaurants Celebrates Moms, Dads and GradsBradenton, FL  (RestaurantNews.com)  For more than 30 years, award-winning restaurant First Watch has been the destination for brunch on Mother’s and Father’s Day. This year, the tradition continues with an added focus on graduates and a new gift card promotion at its more than 100 restaurants across the U.S., the Breakfast, Brunch and Lunch restaurant company announced today.

Guests will receive $20 in Bonus Bucks for every $100 in gift cards purchased during a single visit now through Sunday, June 16. Bonus Bucks are redeemable Monday, June 17, through Wednesday, July 31, and the gift cards never expire.

First Watch Restaurants Celebrates Moms, Dads and Grads“With the success and popularity of our annual holiday gift card promotion, we wanted to offer it during another season of giving,” said Chris Tomasso, chief marketing officer for First Watch. “We enjoy celebrating moms, dads and grads and are always honored guests choose to commemorate these special moments with us.”

As in years past, First Watch will continue its tradition of treating moms to a free box of chocolates on Mother’s Day, Sunday, May 12, and dads a free bottle of First Watch’s all-natural, 100 percent pure maple syrup on Father’s Day, Sunday, June 16.

First Watch serves its entire menu seven days a week.

To find a local First Watch, visit www.firstwatch.com.

About First Watch

Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

Contact:
Kelsey Marineau
Fry Hammond Barr
813-387-0503