New CMO of International and SVP of International Supply Chain Tapped to Facilitate Overseas Growth
Atlanta, GA (RestaurantNews.com) FOCUS Brands Inc., the fast-growing company responsible for overseas expansion of Cinnabon®, Auntie Anne’s® Pretzels, Carvel® Ice Cream, Moe’s Southwest Grill®, Schlotzsky’s® and Seattle’s Best Coffee®, has named Thomas Bartsch as Chief Marketing Officer of International and Mario Lopez-Belio as Senior Vice President of International Supply Chain. Each will report to President of FOCUS Brands International Mike Shattuck.
“It’s extremely important for us to add top-notch talent to our international team during this period of fast growth,” said Shattuck. “Thomas and Mario bring exceptional résumés to the table, each having the global experience we need as we continue to introduce our brands to new markets abroad.”
Thomas Bartsch began his new position as Chief Marketing Officer of International on Jan. 8. In this role, he’s charged with overseeing all international marketing efforts, including the development of unified brand messages and ensuring brand positioning is consistent with local demographics and market segments in FOCUS Brands’ international territories.
Bartsch brings more than 15 years of international marketing experience to the company, most recently serving as the Executive Director of Marketing for the International House of Pancakes. He received his undergraduate degree in economics from Tulane University and earned an MBA from the University of Miami.
Mario Lopez-Belio will join FOCUS Brands International as Senior Vice President of International Supply Chain on March 4. In this new position, he will provide overall direction to FOCUS Brands’ supply chain efforts. Lopez-Belio will be tasked with developing and implementing international supply chain strategy and counseling management on effective sourcing and management practices.
Before joining FOCUS Brands, Lopez-Belio served as Chief Procurement Officer for Carlson since 2006. There he helped build a center-led global supply chain organization across all Carlson business units. Lopez-Belio also previously held the position of Managing Director of Global Sourcing with FedEx Office, and gained experience working in global, multi-business organizations and in a franchise business from his time with PepsiCo Restaurants International in Latin America.
For more information on FOCUS Brands Inc., visit www.focusbrands.com.
About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of nearly 3,500 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, and Auntie Anne’s® Pretzels as well as the franchisor of Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.
Fishman PR & Marketing