Everyone knows they should eat fruits and vegetables. Few people hear it from fast-food companies and snack purveyors. That is changing as companies that make foods rich in fat and salt aggressively market healthier options.

McDonald’s ( MCD – news – people ) launched a line of all-fruit smoothies earlier this month, a move that could help the fast-food giant fend off critics of its traditional fare and marketing practices. Most recently, the Washington, D.C.-based watchdog group The Center for Science in the Public Interest griped that McDonald’s shouldn’t reward a child with a toy, as it offers with Happy Meals, for eating unhealthy food. McDonald’s spokesman Walt Riker says the company has been working since 2003 to make its menu more appealing to health-conscious consumers. He called the CSPI’s complaints “unprofessional” and “destructive.”

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