With his bleached, spiky hair, Guy Fieri doesn’t look like the business type. His style is more bowling shirt than Brooks Brothers suit, more hang-loose than buttoned-up. But that suits his public just fine.
Fieri gets paid to cut up for the Food Network show Diners, Drive-ins and Dives, and the results are paying big dividends. Fieri is part of a growing phenomenon known as the “rock star chef,” who can fill large venues with foodie fans. It may look entertaining, but it’s also a serious business, and Fieri, 42, is highly driven, as evidenced by the red ’67 Chevy Camaro Super Sport convertible he uses on the Diners show.
Fieri was already a successful restaurant owner when he won the reality TV series The Next Food Network Star in 2006. Since then, he’s become host of three Food Network shows and written two cookbooks based on his experience on Diners, Drive-ins and Dives. In addition to extensive travel and live appearances, he still owns five restaurants in northern California.