Free WiFi: Is it right for your QSR?
When McDonald’s announced it was making its wireless service free in all participating U.S. stores, the industry took notice. While no other major quick-service brand has announced a chain-wide switch to free WiFi offerings, plenty of operators are considering the service.
Tim Tang, marketing director for broadband solutions and managed services provider Hughes Solutions Group and Hughes Network Systems, said restaurants have shown increasely marked interest in offering the service over the last few quarters.
But operators should do their homework before rushing to compete with the nearby McDonald’s, he said. Offering free wireless connections to customers can certainly boost traffic, but there are plenty of pitfalls.
“What (operators) start to very quickly realize is that this is not a simple offering,” Tang said. “It’s a new discipline that’s emerging rapidly and with its own set of clauses, such as technology details as well as regulatory requirements.”
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