The Quick chain of 358 restaurants around France said it would boost its halal-only outlets to 22 on Wednesday after the trial in eight areas with a strong Muslim population also saw a doubling of customers and a rise in the amounts they spent.
Quick, which is a challenger to the U.S. hamburger chain McDonald’s and runs franchises in seven other countries including Belgium, Russia and Algeria, said the move was purely commercial.
“We’re in a very competitive market and we’re the challenger,” said General Manager Jacques-Edouard Charret, whose company competes against about 1,150 outlets for the U.S.-based McDonald’s.
“We are not a philanthropy or a charity,” he told a news conference. “Our ambition is to develop Quick’s turnover and create jobs. And it’s going well.”